COMMERCIAL

Paul Traub Associates' personnel has assessed and baselined commercial performance against modern standards and that of competitors.

This service allows organisations to make cost effective improvements to their operations and web based interfaces so as to maximise customer retention, minimise lost sales and to differentiate themselves in terms of service and quality. Example projects include the following:

Orange - Web based Self Managed Tariff Usability Assessment

This included assessment of customer experiences via the Orange web page using a usability laboratory.

Co-op Northwest - Human Factors Assessment of Self Service Kiosk

Usability and interface assessment of the customer e-tailing experience.

Target USA - Baseline Assessment of Retail Operations

Assessment of customer retail operations and cost benefit analysis of Target Business Effectiveness.

Best in Human Risk Assessment Services - CorporateLiveWire

Statoil - Human Factors Usability Assessment of Octane 2000 POS Interface

Heuristic assessment of safety and security functions for Statoil Denmark.

Albertsons USA- Baseline Assessment of Self Checkout Usability

This work assessed the usability of self checkout designs for Albertsons. The assessment made a number of recommendations that were implemented. This resulted in reduced transaction times and reduced human errors. The Self Checkout System is now being used by Sainsbury's UK.

Triton (Pizza Hut) - Assessment of Customer Ordering Business Effectiveness

This project assessed the speed and efficiency of Pizza Hut's customer ordering and tracking software system. A number of recommendations were made and implemented resulting in significant cost savings for Pizza Hut.